The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[48] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
Suggestions: There appeared to be only one line about Michelle Obama in the post. I felt the post title was a bit misleading, because it suggested it was more J. Crew and Michelle Obama, not J. Crew and the blogger. While the post title is great, a misleading post title can turn off new readers. I would suggest personalizing this post title, “How Michelle Obama turned me onto J. Crew”
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).
Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company.[55] Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.[56]

Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners.[57] Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations.[58] The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’.[59] Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
Today, people in rich countries are linked to people in poor countries through the commoditization and consumption of what is called fashion. People work long hours in one area of the globe to produce things that people in another part of the globe are anxious to consume. An example of this is the chain of production and consumption of Nike shoes, which are produced in Taiwan and then purchased in North America. At the production end, there is nation-building a hard working ideology that leads people to produce and entices people to consume with a vast amount of goods for the offering[clarification needed]. Commodities are no longer just utilitarian but are fashionable, be they running shoes or sweat suits.[65]
Fashion relates to social and cultural context of an environment. According to Matika,[40] "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives." Fashion is not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video. The latest music video ‘Formation’ by Beyoncé, according to Carlos,[41] "The pop star pays homage to her Creole root.... tracing the roots of the Louisiana cultural nerve center from the post-abolition era to present day, Beyoncé catalogs the evolution of the city's vibrant style and its tumultuous history all at once. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day."
Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions. Steve Jobs said, "You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it".[47]
Though there had been distribution of dressed dolls from France since the 16th century and Abraham Bosse had produced engravings of fashion in the 1620s, the pace of change picked up in the 1780s with increased publication of French engravings illustrating the latest Paris styles. By 1800, all Western Europeans were dressing alike (or thought they were); local variation became first a sign of provincial culture and later a badge of the conservative peasant.[22]

Posting regularly as a fashion blogger is fun, but it can be challenging to find new and engaging topics for great content. Regular outfit posts can get boring and sometimes the weather is not good enough to capture your #ootd. These are the times when it is good to have a little notebook filled with creative ideas for your next fashion blog post. For all bloggers who need a little inspiration for their style blog, we’ve got 30 fashion blog post ideas that you can start writing about immediately.


Great Post, I chose to focus on the crowdfunding niche. It was a 2 billion dollar industry last year and is projected to be a 5 billion dollar industry this year. I recommend using Fiverr to use graphic designers for first time bloggers. I did use the logo designed for five dollars at the top of my site (bottom now) but stopped using it because it didn’t look good on mobile.

Fashion trends are influenced by several factors including cinema, celebrities, climate, creative explorations, political, economical, social and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine growth or decline of a particular trend. Fashion trends change daily, it can not stay unchanged


The Black Panther Party (BPP) was an essential piece of the Black Power movement that allowed members that were involved advocate for the African American race in different subjects like equality and politics. The BPP members wore a very distinctive uniform: a black leather jacket, black pants, light blue shirts, a black beret, an afro, dark sunglasses, and usually a fist in the air.[88] Their image gave off a very militant like feel to it. This notable uniform was established in 1996, but a different uniform was still in place before; just the sunglasses and leather jackets.[88] Each member wore this uniform at events, rallies, and in their day-today life. Very few members changed the essential parts of the outfit, but some added personal touches such as necklaces or other jewelry that was usually were a part of African culture.[87] The Black Panther uniform did succeeded in intimidating enemies and onlookers and clearly sent a message of black pride and power even though the initial intention of this party was to communicate solidarity among the Black Panther Party members.[88]
Though different textile colors and patterns changed from year to year,[20] the cut of a gentleman's coat and the length of his waistcoat, or the pattern to which a lady's dress was cut, changed more slowly. Men's fashions were largely derived from military models, and changes in a European male silhouette were galvanized in theaters of European war where gentleman officers had opportunities to make notes of foreign styles such as the "Steinkirk" cravat or necktie.

The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or Instagram account. Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible.[49]
in fashion popular, trendy (Brit. informal), all the rage, hip (slang), in (informal), latest, the new, happening (informal), current, modern, cool (slang), with it (informal), usual, smart, prevailing, fashionable, stylish, chic, up-to-date, customary, genteel, in vogue, up-to-the-minute, modish, du jour (French), à la mode, voguish (informal), trendsetting, all the go (informal), culty That sort of dress is in fashion again.
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