In the mid to end of the 1900s, African American style changed and developed with the times. Around the 1950s is really when the black community was able to create their own distinct styles. The term “Sunday attire” was coined, communities emphasized "Correct" dress, it was especially important when "stepping out" for social occasions with community members, a habit that continues in the early 2000s. Hair-dos and hairstyles also became a fashion statement, for example the "conk" which is hair that is slightly flattened and waved. Afros also emerged and they were often used to symbolize the rejection of white beauty standards at the time. Around the 1970s is when flashy costumes began to appear and black artists really started to define their presences through fashion. Around this time is also when movements started using fashion as one of their outlets.
There are many examples of cultural appropriation in fashion. In many instances, designers can be found using aspects of culture inappropriately, in most cases taking traditional clothing from middle eastern, African, and Hispanic culture and adding it to their runway fashion. Some examples are in a 2018 Gucci runway show, white models wore Sikh headdresses, causing a lot of backlash. Victoria’s secret was also under fire for putting traditional native headdresses on their models during a lingerie runway show.
Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.
The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Getting controversy right is difficult. While getting controversial on your blog is an excellent way to get your readers talking and to get blood pumping. When addressing a tough topic, you run the risk of not communicating exactly what you mean, coming off the wrong way, missing the point, offending, etc. Here, post titles are especially important. Often times because with controversy often attracts trolls, and if your post title doesn't exactly reflect your point, you run the risk that the trolls will bomb your post with nasty comments without actually reading the post, or worse, looking for a way to twist your words. This post, when I read the title, I took a deep breath. Knowing how hot this topic is, and also knowing how the body image conversation has focused on a particular body type in the past few years, I could see frustration.
Suggestions for “Gatsby” Make it punchier by shortening the post title. Also, I don't really know what “Drops” means, guessing it's another word for songs and I'm just old. Looking at this post I see a great opportunity to add in a number. It's good to be clever, but you don't want your readers Googling your post title just to find out what you mean. “Hear Now: 14 Songs from the Great Gatsby Soundtrack” might be a better fit.
Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company. Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.
Posting regularly as a fashion blogger is fun, but it can be challenging to find new and engaging topics for great content. Regular outfit posts can get boring and sometimes the weather is not good enough to capture your #ootd. These are the times when it is good to have a little notebook filled with creative ideas for your next fashion blog post. For all bloggers who need a little inspiration for their style blog, we’ve got 30 fashion blog post ideas that you can start writing about immediately.
In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new. Companies such as MUD Jeans, which is based in the Netherlands employs a leasing scheme for jeans. This Dutch company "represents a new consuming philosophy that is about using instead of owning," according to MUD's website. The concept also protects the company from volatile cotton prices. Consumers pay €7.50 a month for a pair of jeans; after a year, they can return the jeans to Mud, trade them for a new pair and start another year-long lease, or keep them. MUD is responsible for any repairs during the lease period. Another ethical fashion company, Patagonia set up the first multi-seller branded store on EBay in order to facilitate secondhand sales; consumers who take the Common Threads pledge can sell in this store and have their gear listed on Patagonia.com's "Used Gear" section.
Many fashion designers have come under fire over the years for what is known as tokenism. Designer or editors will add one or two members on an underrepresented group to help them appear as inclusive and diverse, and to also help them give the illusion that they have equality. This idea of tokenism helps designers avoid accusations of racism, sexism, body shaming, etc.
Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new "buy now button" technology can link these styles with direct sales.
Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
Moreover, political movement built an impressive relationship with fashion trend. For instance, during Vietnam war, the youth of America made a movement that affected the whole country. In the 1960s, the fashion trend was full of fluorescent colors, prints patterns, bell-bottom jeans, fringed vests, and skirt became a protest outfit of the 1960s. This trend was called Hippie and it is still affecting current fashion trend.
Why you should follow: High fashion can sometimes seem like it's out of reach. While the likes of Chanel and Gucci will always hold a place in our hearts (and most bloggers' closets), sometimes it's great to know how to shop without spending a fortune. Alex Stedman of The Frugality constantly proves that the high street offers incredible pieces that look super expensive (such as this jumper from M&S).
SYNONYMY NOTE: fashion is the prevailing custom in dress, manners, speech, etc. of a particular place or time, esp. as established by the dominant section of society or the leaders in the fields of art, literature, etc.; , style, often a close synonym for , fashion, in discriminating use suggests a distinctive fashion, esp. the way of dressing, living, etc. that distinguishes persons with money and taste; , mode, the French word expressing this idea, suggests the height of fashion in dress, behavior, etc. at any particular time; , vogue stresses the general acceptance or great popularity of a certain fashion; , fad stresses the impulsive enthusiasm with which a fashion is taken up for a short time; , rage, craze both stress an intense, sometimes irrational enthusiasm for a passing fashion