Since fakes are distinguishable by their poorer quality, there is still a demand for luxury goods, and as only a trademark or logo can be copyrighted, many fashion brands make this one of the most visible aspects of the garment or accessory. In handbags, especially, the designer's brand may be woven into the fabric (or the lining fabric) from which the bag is made, making the brand an intrinsic element of the bag.
Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States,[30] and it remains so in the 21st century. However, U.S. employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry's many separate sectors, aggregate figures for world production of textiles and clothing are difficult to obtain. However, by any measure, the clothing industry accounts for a significant share of world economic output.[31] The fashion industry consists of four levels:
There are many examples of cultural appropriation in fashion. In many instances, designers can be found using aspects of culture inappropriately, in most cases taking traditional clothing from middle eastern, African, and Hispanic culture and adding it to their runway fashion.[91] Some examples are in a 2018 Gucci runway show, white models wore Sikh headdresses, causing a lot of backlash. Victoria’s secret was also under fire for putting traditional native headdresses on their models during a lingerie runway show.

Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately.[36] Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands,[37] new "buy now button" technology can link these styles with direct sales.
Getting controversy right is difficult. While getting controversial on your blog is an excellent way to get your readers talking and to get blood pumping. When addressing a tough topic, you run the risk of not communicating exactly what you mean, coming off the wrong way, missing the point, offending, etc. Here, post titles are especially important. Often times because with controversy often attracts trolls, and if your post title doesn't exactly reflect your point, you run the risk that the trolls will bomb your post with nasty comments without actually reading the post, or worse, looking for a way to twist your words. This post, when I read the title, I took a deep breath. Knowing how hot this topic is, and also knowing how the body image conversation has focused on a particular body type in the past few years, I could see frustration.
A few days after the 2010 Fall Fashion Week in New York City came to a close, The New Islander's Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. "Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January", she writes. "Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying."[53]
At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past.[50] In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton, which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years).[51]
Modern Westerners have a wide number of choices available in the selection of their clothes. What a person chooses to wear can reflect his or her personality or interests. When people who have high cultural status start to wear new or different clothes, a fashion trend may start. People who like or respect these people become influenced by their personal style and begin wearing similarly styled clothes. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography and may also vary over time. If an older person dresses according to the fashion young people use, he or she may look ridiculous in the eyes of both young and older people. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.
Runway show is a reflection of fashion trend and a designer's thought. For designer like Vivienne Westwood, runway shows are a platform for her voice on politics and current events. For her AW15 menswear show, according to Water,[42] "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." Another recent example is a staged feminist protest march for Chanel's SS15 show, rioting models chanting words of empowerment with signs like "Feminist but feminine" and "Ladies first." According to Water,[42] "The show tapped into Chanel's long history of championing female independence: founder Coco Chanel was a trailblazer for liberating the female body in the post-WWI era, introducing silhouettes that countered the restrictive corsets then in favour."
Social media is changing the way practitioners deliver messages,[16] as they are concerned with the media, and also customer relationship building.[60] PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping.[61] Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.

In the mid to end of the 1900s, African American style changed and developed with the times. Around the 1950s is really when the black community was able to create their own distinct styles. The term “Sunday attire” was coined, communities emphasized "Correct" dress, it was especially important when "stepping out" for social occasions with community members, a habit that continues in the early 2000s.[85] Hair-dos and hairstyles also became a fashion statement, for example the "conk" which is hair that is slightly flattened and waved.[85] Afros also emerged and they were often used to symbolize the rejection of white beauty standards at the time.[86] Around the 1970s is when flashy costumes began to appear and black artists really started to define their presences through fashion. Around this time is also when movements started using fashion as one of their outlets.[86]
The announcement of import tax reductions follows changes in June 2015, when the government cut the tariffs on clothing, cosmetics and various other goods by half. Among the changes — easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the 72-hour visa scheme. The 72-hour visa was introduced in Beijing and Shanghai in January 2013 and has been extended to 18 Chinese cities.[44]
The pace of change accelerated considerably in the following century, and women and men's fashion, especially in the dressing and adorning of the hair, became equally complex. Art historians are therefore able to use fashion with confidence and precision to date images, often to within five years, particularly in the case of images from the 15th century. Initially, changes in fashion led to a fragmentation across the upper classes of Europe of what had previously been a very similar style of dressing and the subsequent development of distinctive national styles. These national styles remained very different until a counter-movement in the 17th to 18th centuries imposed similar styles once again, mostly originating from Ancien Régime France.[17] Though the rich usually led fashion, the increasing affluence of early modern Europe led to the bourgeoisie and even peasants following trends at a distance, but still uncomfortably close for the elites – a factor that Fernand Braudel regards as one of the main motors of changing fashion.[18]
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions.[1] Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.[2] Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”[3]
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