Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company.[55] Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.[56]
Since fakes are distinguishable by their poorer quality, there is still a demand for luxury goods, and as only a trademark or logo can be copyrighted, many fashion brands make this one of the most visible aspects of the garment or accessory. In handbags, especially, the designer's brand may be woven into the fabric (or the lining fabric) from which the bag is made, making the brand an intrinsic element of the bag.
So his shoes show only his fashion taste. The Sun (2017)So why is the back three back in fashion? Times, Sunday Times (2016)She goes on to cite her mum as one of her fashion icons. Times, Sunday Times (2016) High fashion excluded the masses and enabled its wearers to lord it over the regular folk. Times, Sunday Times (2016)So who is the youngster taking the fashion world by storm? The Sun (2017)If anyone is still asking if fashion illustration is art, here is their answer. Times, Sunday Times (2016)The idea for a high-tech fashion brand was formed. Times, Sunday Times (2016)If you had to make one for a particular fashion house, what would it be like? Times, Sunday Times (2016)By giving something back, fashion companies do more than say thanks. Times, Sunday Times (2016)That could well be his recognition of the fact that, one day, she will be the most powerful woman in fashion. Times, Sunday Times (2016)
I just entered this whole blogging world and your website is saving my life – well, that’s a bit extreme. But yes. My life is being saved. There are so many clear, witty explanations of how and why I need to do particular things that I *could* spend all day simply pouring over the info you provide. But I won’t. Because you taught me that I was avoiding actually creating content. I am now in the process of figuring out how to do a good logo and the last comment I read addressed that very problem. Fantastic! Now I’m off to purchase and figure out Aweber. Ta!
A report from New York Fashion (Spring 2015) week found that while 79.69% of models on the runway were white, only 9.75% of models were black, 7.67% were Asian, and 2.12% were Latina. The lack of diversity also accounts for not only designers but models too, out of four hundred and seventy members of The Council of Fashion Designers of America (CFDA) only twelve of the members are black.[90] From the same study on New York Fashion Week, it was shown that only 2.7% of the 260 designers presented were black men, and an even smaller percentage were black female designers.[90] Even the relationship between independent designers and retailers can show the racial gap, only 1% of designers stocked at department stores being people of color. It was also found that in editorial spreads, over eighty percent of models pictured were white and only nine percent were black models. These numbers have stayed stagnant over the past few years.[90]
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Since the 1970’s, fashion models of color, especially black men and women, have experienced an increase in discrimination in the fashion industry. In the years from 1970 to 1990, black designers and models were very successful, but as the 1990’s came to an end, the fashion aesthetic changed and it did not include black models or designers.[89] In today’s fashion, black models, influencers, and designers account for one of the smallest percentages of the industry.[89] There are many theories about this lack of diversity, that it can be attributed to the economic differences usually associated with race and class, or it can reflect the differences in arts schooling given to mostly black populated schools, and also blatant racism.
The announcement of import tax reductions follows changes in June 2015, when the government cut the tariffs on clothing, cosmetics and various other goods by half. Among the changes — easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the 72-hour visa scheme. The 72-hour visa was introduced in Beijing and Shanghai in January 2013 and has been extended to 18 Chinese cities.[44]
I am Angie Cox and I started YLF after 15 years in the fashion industry as a designer, retail buyer and consultant. These days I'm a fashion stylist to individual clients and I write daily about personal style. You can become a YLF member to join us in the forum or to collect finds, but you're equally welcome as an anonymous reader. Everyone, members and non-members alike, can subscribe to email updates and our monthly newsletter.
^ Noricks, C. (2006). From style to strategy: An exploratory investigation of public relations practice in the fashion industry. Unpublished master's thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).

(in clothing: = latest style) → Mode f; (back) in fashion → (wieder) modern; it’s the/all the fashion → es ist Mode/große Mode; to come into/go out of fashion → in Mode/aus der Mode kommen; a man of fashion → ein modischer Herr; the Paris fashions → die Pariser Mode; she always wears the latest fashions → sie ist immer nach der neuesten Mode gekleidet; fashions in women’s clothes → die Damenmode; to set a fashion → eine Mode aufbringen; the fashion world → die Welt der Mode
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