Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
Giorgio Armani was born on July 11, in 1934, in Italy. Armani is an iconic and unique fashion designer. His popularity skyrocketed in America in the 1980s with his men’s ‘power suits’. Armani attracted an enviable fashion following in the 80s with the unstructured jackets and soft trousers in mineral hues. With more than three decades in the business, Armani has enjoyed a longevity as a designer experienced by few others.

Donatella started to work for her brother Gianni in the late 1970s, serving as his muse and adviser. Then she became the designer for the company’s Versus line in the 1980s. After her brother was murdered, in 1997, she became creative director of the Versace Group. Donatella made sure that Versace shops would be on different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.
When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.

Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.


"A/W is always a moment for incredible outerwear, and this season it was no exception. For the most part, it was the bigger the better; oversized shapes, duvet dressing, blanket capes and more," says Elizabeth von der Goltz, Net-a-Porter global buying director. "Oversized cannot be mentioned without talking to the trench coat and the bigger the better with billowing sleeves at JW Anderson, cape draping at Burberry and classic maxi coats at Khaite. Big coats marked the opening of the Max Mara runway in blue, yellow and teal. Hot pink was the favourite at Jacquemus and Valentino, whose oversized silhouettes gave this typically feminine colour a masculine twist. And last but not least is the puffa jacket, which received an elegant update with a new reference to duvet dressing. Padding, quilting, floral embroidery and organza layering came from the likes of Margiela, Dries Van Noten and Toteme."
Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.
Top-handled and either cutesy and retro or super-sleek in plain leathers, the most influential bag trend of the season will most definitely be anything that feels extra-ladylike and old-fashioned. Although jumbo totes and teeny-tiny mini bags could also be seen on the autumn runways, neither is particularly practical, unlike these this breed of elegant styles. "I find when something is vintage that piece has a much longer staying power since the style feels inherently classic, like the frame bag," says Lisa Aiken, Fashion Director at Moda Operandi. Roomy enough to fit your essentials into, classic enough to last an eternity and offered in enough variations to girls with multiple style personalities sated indeed.
The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.

London has long been the capital of the United Kingdom fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical, British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Vintage styles play an important role in the British fashion and styling industry. Stylists regularly 'mix and match' the old with the new, which gives British style that unique, bohemian aesthetic that many of the other fashion capitals try to imitate. Irish fashion (both design and styling) is also heavily influenced by fashion trends from Britain.


Christian Louboutin was born in France in 1963. He was expelled from school at age 16 and started working for the brilliant shoe designer Charles Jourdan two years later. In the early 1990s, Louboutin launched his own line of women’s shoes. He added his legendary red soles in 1993. The Louboutin brand is one of our favorites and his wonderful and unique shoes are all we want.
So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
Formal education: While not required, many of your competitors will have an associate or bachelor's degree in fashion design or a related field. As a fashion design major, you will take classes in color, textiles, sewing and tailoring, pattern making, fashion history, and computer-aided design (CAD) and learn about different types of clothing such as menswear or footwear.

In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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