Stella McCartney went fresh from graduation at Central Saint Martins to chief designer at Chloé in 1997. Le Style Stella – a raunchy mix of rock ‘n’ roll and girly glamour – established Chloé as the best selling label in Paris and its designer as a card-carrying member of the fashion aristocracy. In 2000, McCartney left Chloé and signed a deal with the Gucci Group to launch her successful signature label.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).

Fashion today is a global industry, and most major countries have a fashion industry. Seven countries have established an international reputation in fashion: France, Italy, United Kingdom, United States, Japan, Germany and Belgium. The "big four" centers of the fashion industry are Paris, Milan, New York City and London. The biggest manufacturers of clothing are China, Bangladesh and India, and other notable clothing manufacturing countries are Germany, Indonesia, Malaysia, India, Philippines, South Korea, Spain, and Brazil.
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Shortly thereafter, he began to work closely with Christian Dior, who was nearing the end of his life. Dior recognized the skill and creativity of his young protégé, and he chose him as his successor. When Dior died of a heart attack, Saint Laurent found himself holding the reins of one of France’s most venerable fashion houses: he was only 21 years of age.
Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
It is all about showing off your best features. Let all the best things about your out there to get the attention of male. Mostly accompanied by heels, shorts or tight skirts, this style leaves the bare minimum for imagination. Exposure is to be at the maximum and as much as skin is shown. Tight fitting tops are chosen to show off the features like breasts and stomach. This is the type of fashion which is not every woman’s cup of tea. You got a lot of guts to pull off this one.
Range planning includes the creation of the ratio of garments to be selected in any given collection. For example, a basic range plan may be formed of four skirts, three trousers, six tops, two jackets and two dresses in three colour ways. Every collection needs a breakdown of units (garments) to enable the looks to be worn with enough combinations. If more volume sales come from tops it makes knowledge to supply more of these when editing the collection.
An homage to Karl Lagerfeld or just a coincidence, bouclé and tweeds are back on the fashion menu and looking particularly natty in jacket form. It's a trend we know the high street does well (Zara are particularly skilled in this department), so I'd imagine this will become available at a lower price point and may take the place of your parka/biker/bombers when it comes to flinging a jacket over any given outfit. You could go the whole nine yards and wear it with a matching skirt (see Gucci) or dress (Brock Collection), but we also liked Louis Vuitton's leather trousers idea. 
Giorgio Armani was born on July 11, in 1934, in Italy. Armani is an iconic and unique fashion designer. His popularity skyrocketed in America in the 1980s with his men’s ‘power suits’. Armani attracted an enviable fashion following in the 80s with the unstructured jackets and soft trousers in mineral hues. With more than three decades in the business, Armani has enjoyed a longevity as a designer experienced by few others.
The 70s fashion style can also easily be referred to as the ‘hippie’ look, where women leave their hair long and straight and add an adorable little flower or stem of flowers to create a natural finish. Their wardrobe will undoubtedly have the classic super-flared jeans and tons of tie-dye tops and accessories, as well as simple white tees to go with their look. Floral patterns are also common in this fashion style and makeup is minimal to maintain a simple and natural appearance.
If there's one thing that guaranteed Instagram likes all year thus far, it's hair accessories. Whether giant padded headbands or cutesy diamanté clips, the enthusiasm for this outfit add-on shows no sign of slowing down for autumn/winter and the accompanying party season. We were particularly enamoured with the most outré options, like Simone Rocha's crystal tiaras or Alessandra Rich's marabou halos.

Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.

“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.[2][3] Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.[4]
London designer Mary Quant was not only an iconic fashion design but also the imortal creator of the miniskirt. Mary had an art-school background and had been designing and manufacturing her own clothes since second half of the twentieth century. She was convinced that fashion needed to be affordable to be accessible to the young, she opened her own retail boutique, Bazaar, on the Kings Road in 1955, introducing the “mod” era and the “Chelsea look.”
Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
"The footwear update this season is the square toe; from By Far to Gianvito Rossi’s two-tone boot to neutral hues at Neous and Bottega Veneta's mule," says von der Goltz. "Wandler’s new footwear line has landed already, with the square toe a key signature detail across all styles." Add that to the fact that everyone's already wearing the trend at Paris Fashion Week and you've got yourself a very big trend in the making.
20th century saw some serious improvement in terms of both men’s and women’s apparel. Spearheading this reform were a class of fashion icons whom we refer to as fashion designer artists. Most of the famous iconic fashion designers of the last century are known till at the present time for their ability to exhibit the beauty of a woman’s body by way of stylish, modernist, creative and elegant clothing. Below you will find a 10 list of all such iconic fashion designers, who have made women look stunning,beautiful, sensuous and gorgeous through their interesting and unique fashion designs.
Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.
Sometimes it's the smallest details that can make the biggest impact or offer the most noticeable update to your existing wardrobe. For autumn 2019, it would appear that a choker necklace is one such addition. Whether large or dainty, pretty or punchy, almost no catwalk was complete without these flattering necklaces adoring the models. You could invest in something fancy, but it's easy to tap into the trend at a minimal cost—simply tie a grosgrain ribbon around your neck and go.

Born in August of 1883, Gabrielle Chanel was a French native who was destined to liberate women from the constraints of corsets and other uncomfortable garments. A true rebel and visionary, Chanel, who changed her name to Coco after a brief career as a singer, preferred to wear clothes she could move freely in; often, her style were imbued with a mannish aesthetic. Indeed, Coco Chanel, who designed her first cardigan to avoid pulling any garment over her head, was really the originator of modern women’s sportswear. Her desire for freedom and self-expression gave women style without sacrifice…


One of our favorite italian fashion designers, Miuccia Prada was once a member of the Italian Communist Party and a mime student. She was an unlikely entrepreneur when she took over her family’s luggage business in 1978. She first dazzled the fashion world in 1985 with a series of black nylon handbags and backpacks. Prada is now a billion-dollar company. Beginning with Prada’s first ready-to-wear collection in 1989, she established a techno minimalism based on pared-down design, innovative fabrics, and computer-enhanced patterns that have become influentially iconic.

In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.


Fashion design collection is a range of garments, accessories or products that are designed and produced for sale to retailers or direct to the customer. It is grouped by theme, colour or fabrication, creating a strong fashion statement. This range of items may be inspired by trends and theme. Cultural and social influences are reflecting on design. Designs are usually done for the special occasion or season. Collection is a grouping of outfits that are present for catwalk, online web pages. For the wholesale market, the collection will be shown at trade shows or in-house events. For the general customer designer give their collections on press or magazine by attractive photographs.
When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.
A leading name who embarked on the world of fashion in 1980’s. She won the Yuv Rattan Award and is counted among the modern-designers of the country. Best known for her theme collections, and focuses on silhouettes and is always busy in experimentation and introducing new trends! Rina-Dhaka has arranged shows in Paris, London, Singapore, Hong-Kong, New-York, Jakarta & Dubai . Rina’s Singapore shows in 2001 nd 2002 were her major victory! Even “Vogue” and “Elle” (International megazines) have featured ‘er work and fashion-designing is now her family business as her brothers Shantanu and Nikhil also joined her in late 90’s.

Yamamoto was born in Yokohama, Japan on October 3, 1943. He studied law at Keio University and graduated in 1966 with a law degree. He continued his studies on fashion design at the famous Bunkafukuso Gakuin, a fashion institute in Tokyo. Yamamoto blends the exotic and powerful designs of traditional Japanese dress with Western daywear, and achieves a unique, abstract style.  He is an uncompromising, nontraditional designer.  Yamamoto drapes and wraps the body in unstructured, loose, voluminous garments, similar in style and philosophy to those of Rei Kawakubo.  Many of his clothes have additional flaps, pockets and straps.
London designer Mary Quant was not only an iconic fashion design but also the imortal creator of the miniskirt. Mary had an art-school background and had been designing and manufacturing her own clothes since second half of the twentieth century. She was convinced that fashion needed to be affordable to be accessible to the young, she opened her own retail boutique, Bazaar, on the Kings Road in 1955, introducing the “mod” era and the “Chelsea look.”
Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.
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