Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.[2][3] Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.[4]

Over in London, things were distinctly more aggressive: Punk and themes of dissonance could be felt strongly (Brexit, much?), with plenty of tartan, more safety pins than even Johnny Rotten could handle and Vivienne Westwood staging an entire protest about climate change for her show. The strong mood could clearly be felt over the Channel, too, as British designer Sarah Burton's vision for Alexander McQueen this coming season established the poshest and most brilliantly executed iteration on punk we've seen in a long, long time. And talking of being combative, if you don't pick up on the "army" theme of many of the season's biggest shows (Bottega Veneta, Chloé, Miu Miu) and end up buying a pair of combat boots, I'll eat my bucket hat.
In this stage fabric properties like its weight, tenacity, and construction are determined. Now-a-days fabrics are becoming smarter. For the textile development there are new terms are used such as, high performances, technical, intelligent and smart fabric. Some designers select these kinds of fabrics to show their creativity and present it on fashion show.
An homage to Karl Lagerfeld or just a coincidence, bouclé and tweeds are back on the fashion menu and looking particularly natty in jacket form. It's a trend we know the high street does well (Zara are particularly skilled in this department), so I'd imagine this will become available at a lower price point and may take the place of your parka/biker/bombers when it comes to flinging a jacket over any given outfit. You could go the whole nine yards and wear it with a matching skirt (see Gucci) or dress (Brock Collection), but we also liked Louis Vuitton's leather trousers idea. 

If there's one styling trick that was put on the map at the tail end of 2018 and looks set to continue well into this winter, it's the idea of the double jumper, or scrumper, as we called it (because it's essentially about tying another jumper around your neck as a scarf). The concept has extended even further since then, with many designer using super-cosy knits from head to toe. The chicest and easiest way to do it is with the same colour or pattern.

A super adorable blast-from-the-past fashion style, the 50s look is all about bright and pastel colors (unless you’re doing a more ‘pinup’ theme, then you’ll wear black and red very often!) in adorable fashions, usually featuring an assortment of flowers and polka dots. Women will typically either wear a high ponytail or lovely curls with this fashion, and poodle skirts are an absolute must.


A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.
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