Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
Most fashion houses in the United States are based in New York City, with a high concentration centered in the Garment District neighborhood. On the US west coast, there is also a significant number of fashion houses in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the United States is actually made. Beverly Hills, particularly on Rodeo Drive, is globally renowned for its fashion design and prestigious shopping. Burgeoning industries in Miami, Chicago, Dallas, and especially San Francisco have developed as well. A semi-annual event held every February and September, New York Fashion Week, is the oldest of the four major fashion weeks held throughout the world. Parsons The New School for Design, located in the Greenwich Village neighborhood of Lower Manhattan in New York City, is considered one of the top fashion schools in the world. There are numerous fashion magazines published in the United States and distributed around the world for global readership. Examples include Vogue, Harper’s Bazaar, and Cosmopolitan.
Not only have the buyers found plenty of love for it, but the numbers don't lie: Designers wholeheartedly embraced the shade, with Edited's data showing that Pantone shade 11-0618 were particularly popular. It's technically called "wax yellow" and Edited explained it as a toned-down soft banana shade that has "adopted a more mature aesthetic." I don't know about you, but I'm suddenly hungry.