Ralph  joined the fashion industry as a tie seller. He tried to introduce his own tie designs for the company, but his enthusiasm wasn’t perceived well. So, he left the company and launched his own mini-business: he sewed his first ties out of rags and distributed them to small shops. The most defining order of 100 dozens of ties by Neiman Marcus has radically changed Ralph’s life. He expanded his business by introducing menswear and womenswear lines. Currently his brand is worth $7.5 billion. Ralph Lauren’s success story inspires many novice designers. The first Polo logo was introduced in 1970.
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In this stage fabric properties like its weight, tenacity, and construction are determined. Now-a-days fabrics are becoming smarter. For the textile development there are new terms are used such as, high performances, technical, intelligent and smart fabric. Some designers select these kinds of fabrics to show their creativity and present it on fashion show. 

In the 60’s, Valentino made a decision that would enhance his reputation; he sent Jacqueline Kennedy, the American First Lady and fashion icon, a series of his pieces to look over. She was enchanted with his designs, and even chose to wear one of his dresses when she married her second husband, Greek shipping tycoon Aristotle Onassis: her influence led to greater fame and fortune in North America.
His interest in sewing and fashion started at an early age; as a young boy, he tailored clothes and created hats for his mother and sisters to wear. After graduating from high school, Frowick went to University in Indiana, but he lasted only one semester. Dropping out of University led him to a more creative life: he took night school courses at an art institute in Chicago and began to work as a window-dresser.
Coming from a mid class family from Dominican Republic, Oscar de La Renta moved to Madrid at the early age of 19 wishing to be a painter. In order to make extra money Oscar de La Renta started doing some work as a fashion designer. In 1965, De la Renta took over Arden, the company he was working for at the time and this open the door to start his own brand. The unique tone of red on his dresses became to be known as “De la Renta red”.
Drawing helps to form design solutions. Designers take notes and sketches whilst on trips from television, films, whilst shopping or researching, from books, galleries, etc. Sketching is an important part of understanding the human form and basic form of dress pattern. Sketchbook is a meaning of practicing the skills of drawing. It develops your illustration and fashion awareness. It is a visual diary of places, events, ideas, patterns, textures, form and colour. Drawing is a presentation of both design and illustration.

Fashion design is customarily deemed to have started in the 19th century with Charles Frederick Worth was the first to have his decal sewn into garments. Fashion designers stab to design clothes which are serviceable as well as aesthetically pleasing. They deliberate who likes to wear a garment is. Fashion designers can vocation in a number of many ways.


Valentino started his brilliant and admirable career in the world of fashion in 1950 when he moved to Paris to study design. His classically elegant and feminine designs made women look utterly glamorous. The Italian maestro worked at houses Dessus and Laroche before going back to Rome to set up his business in 1959. By the mid-1960s, Valentino was a favorite designer of the world’s best-dressed women, including Jacqueline Kennedy. Among his signatures is a particular fabric shade, known as “Valentino red.”
After working for renowned fashion house Nino Cerruti, he branched out on his own, delivering his first women’s wear collection in 1974. Armani’s designs were always influenced by menswear, and his immaculate tailoring and cutting gave his pieces a timeless air. He is famous for his deconstructed jackets, which feature a softer shoulder and a longer line.
In 1966 Paco Rabanne opened his own outlet at the age of 32, where he earned international repute for his metal-linked plastic-disc dresses, sun goggles and jewelry made of plastic in primary colors. Paco Rabanne’s dresses made of small plastic tiles linked together by chains, stole the show in Paris. His first collection, titled “12 Unwearable Dresses in Contemporary Materials,” sums up his philosophy that “the only new frontier left in fashion is the finding of new materials.” Throughout his career, Rabanne experimented with everything from plastic and aluminum to fiberglass and paper to create futuristic, eccentric, yet highly influential garments.
“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.
A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion, and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black, and gray being BIG hits. They won’t strive for anything fashionable or flashy and would prefer sweatpants, tight runner pants, and basic tees. Don’t forget the ponytail to finish it off!
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