Drawing helps to form design solutions. Designers take notes and sketches whilst on trips from television, films, whilst shopping or researching, from books, galleries, etc. Sketching is an important part of understanding the human form and basic form of dress pattern. Sketchbook is a meaning of practicing the skills of drawing. It develops your illustration and fashion awareness. It is a visual diary of places, events, ideas, patterns, textures, form and colour. Drawing is a presentation of both design and illustration.
Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
"There is a micro-trend evolving by way of unexpected fabrics. Real or faux leather seemed to be the material of the moment," confirms Aiken. "Found by way of trenches, blouses, skirts and dresses. Among my favorites include Nanuskha’s vegan leather in the brand's cult-favorite puffa or streamlined leather dress, as well as the bold variations of color from Khaite and Proenza Schouler." Last year, the trend extended down to lower price points and the high street, so we're expecting the leather look to spread far and wide.
Full name is Jagsharan Jit Singh Ahluwalia. JJ Valaya needs no introduction. Another eminent name, a couturier from New-Delhi and has an incredible bridal collection and master of hand-embroideries! He originated the “House of Valaya” along with his brother TJ Singh, in 1992, a lifestyle and luxury fashion house. It has revived and redefined age! In 1994, Valaya became 1st Indian couture-label to have a SOLO SHOW in India. He’s celebrated world-wide in London, Dubai, NewYork, Paris, Singapore, Hong Kong and Johannesburg. It is said about him that he has combined future with past in the present. His pioneering and innovative designs guarantee that the majestic epoch of regal India will remain in power even in the present!
A-line has been administering the design world for quite a while, and it is certainly on the ascent, particularly for the resort season. It looks best when brandished with a touch of the 70s for somewhat of a bend. A fun loving blend of manly coats with modernized flower prints or beautiful crisscrosses, trimmed cuts, and high-waisted flared fits or straight-leg pants worn with mentors, can leave no uncertainty. A-line jumpsuits, and dresses, or skirts with weaving, matched with shirts or sews, are ladylike, thus 2019!
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Fashion collection and line both are common terms in the fashion industry. Collections are found within a line. A line may be composed of multiple collections. Every larger apparel companies often have four or five lines that are defined by gender; lifestyle or price point and each line will have a new collection produced for each season. Haute couture, ready-to-wear, menswear, womenswear and childrens wear are considered lines, the clothing shown in each of these categories during fashion runway shows for a particular season makes up the collection.

His interest in sewing and fashion started at an early age; as a young boy, he tailored clothes and created hats for his mother and sisters to wear. After graduating from high school, Frowick went to University in Indiana, but he lasted only one semester. Dropping out of University led him to a more creative life: he took night school courses at an art institute in Chicago and began to work as a window-dresser.


According to the U.S. Bureau of Labor Statistics, the growth outlook for fashion designers seeking to work with apparel manufacturers over the next decade relative to other occupations and industries is slower than the average for all occupations, driven by the continued manufacturing of clothing internationally. However, fashion design jobs in the retail trade specifically are expected to grow by 22%.
Ralph Lauren is known for his desire to control every facet of his company’s image: some of his ex-employees tell tales of a control freak with a quick temper and little patience for mistakes. In fact, the whole Lauren saga, with its many reversals of fortune and huge comebacks, was recorded with biting accuracy in the nasty, unauthorized tell-all book, Genuine Authentic.
In the City of Light, during the years from 1927 to 1940, Schiaparelli’s reputation for daring designs grew steadily. Soon, Parisians developed a passion for her unusual dresses, sweaters, and accessories. Her signature style always encompassed some whimsical elements, such as lobster motifs or skeleton ribs and bones (made with trapunto quilting); however, the construction of the garments themselves was often quite strict and tailored…this dichotomy made for original pieces that were often “knocked off” by other designers.
If sequins aren't your thing, add a bit of zhush to your look with playful textures. I.e. extreme fluff. To go full-feather, you'll need to forgo any concerns for a sleek silhouette and embrace the bulk. Pair an OTT coat atop a chic slip for an impactful moment you can take off once inside, or go full-throttle with a feathered dress for drama all night long.
The people who prefer this are the ones who require everything at best quality. Nothing satisfies them if it is not worth the trouble. They often look for styles that make a statement on the quality, polished manner and culture. Most of them are the ones who are from higher status and are also in a way related to how a businesswoman would dress up. Sophisticated can be characterized as businesswoman minus the formal look. Culture and luxury mean the most to the people who choose this style of fashion.
After working for renowned fashion house Nino Cerruti, he branched out on his own, delivering his first women’s wear collection in 1974. Armani’s designs were always influenced by menswear, and his immaculate tailoring and cutting gave his pieces a timeless air. He is famous for his deconstructed jackets, which feature a softer shoulder and a longer line.
"The footwear update this season is the square toe; from By Far to Gianvito Rossi’s two-tone boot to neutral hues at Neous and Bottega Veneta's mule," says von der Goltz. "Wandler’s new footwear line has landed already, with the square toe a key signature detail across all styles." Add that to the fact that everyone's already wearing the trend at Paris Fashion Week and you've got yourself a very big trend in the making.
He was born and brought up in Mumbai, and was studying to graduate in commerce whilst decided to alter his field and therefore applied for National-Institute-Of-Fashion-Technology New-Delhi. After graduation won the Best Student Award! Launched his label ”Manish-Arora” & started vending in India. Manish symbolized India at HongKong Fashion Week, in the year 2000 and also participated in the first Indian-Fashion-Week held in New-Delhi. In the next year he launched his other label “Fish Fry” , it was shown in six topmost Indian-cities. His future in our space stimulated line at Wills-India-Fashion-Week fascinated many international viewers, in 2007. Arora is an industrious man who’s always on the go! Because of his intellect and beautiful sense of styling, MAC has enrolled him to team up on a new project, the Raj-inspired-beauty-range. He also introduced his jewelry collection in 2012 that was much loved. He’s recognized for his eccentric amalgamation of western&Indian clothing that assemble perfectly!

Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.
Valentino Garavani, better known as Valentino, was born in northern Italy in 1932. From childhood, he was interested in fashion, and he pursued apprenticeships and training from family and local designers. By his late teens, he was ready for Paris. His parents helped him to move there, and when he arrived, he began to study art and design in preparation for his chosen career.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.
These boys Abu-Jani and Sandeep Khosla, as a duo are legendary in the fashion-circuit and earned success, hype, fame and attention. They were the first and the foremost to exhibit their work at Harrods, the UK luxury store. Though they lack in pro training, yet their designs are exclusive, distinctive and remarkable. All the time, they travel to the distant and remote areas in quest of the hidden-styles that are yet to be exposed. This creative coalition exudes talent and attitude!
The bohemian fashion style- always referred to commonly as the ‘boho’ look- can easily be described as a style that focuses mainly on wild and intricate patterns and exotic textures. They get most of their inspiration from gypsys and hippies, creating a standout finish with plenty of tie dye, geometrics, chains, fringes, and other eye-catching designs.
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