Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.

Yves Saint Laurent started his brand in 1962 after working at the house of Dior, where he was famously appointed head designer at young age 21. Many of fashion’s most iconic creations can be attributed to YSL, including the women’s tuxedo jacket, the high-fashion peacoat, and the shirt dress. In addition to iconic clothing, he was also among the first designers to feature non-white models. Yves stayed at the brand until his retirement in 2002. He died in June 2008.
Chic is characterized by being trendy and fashionable. It is a type of statement to make oneself look smart and striking. Whoever follows this style makes sure to choose well tailored stylish designs that are pretty classy. Strong colors which are not extravagant, comes as a part of the chic style. It is something that relates to being casual in not so casual way. If you are part of this style, your wardrobe is a symbol of style.
Intelligent and pragmatic, Chanel used her powers of seduction to gain a foothold in the competitive fashion world; in succession, she became the mistress of two powerful and wealthy men. Both of her lovers were quite happy to use their money and influence to give her a start in business. From a beginning as a milliner, she rose to prominence in 1920, when her signature fragrance, the incredibly iconic Chanel No. 5, was launched.
Known as the prince of Prints, the fashion designer Emilio Pucci got known for his tight shantung “Pucci pants” and vividly printed silk dresses and blouses. His colorful, informal uniforms for Braniff flight attendants were groundbreaking. Later, Pucci branched into men’s fashions, perfume, and ceramics. He also served as a member of the Italian Parliament. His color trends and designs are one of KOKET’s most lovable inspirations.
After working for Dior, Schiaparelli and Paquin, Pierre Cardin opened his fashion house in 1947. Initially designing costumes for stage productions, he launched his first women’s couture collection in 1953 and women’s ready-to-wear in 1959. Cardin’s company grew into an empire starting in the 1960s when he began licensing his name to a wide array of products outside of clothing.
After working for renowned fashion house Nino Cerruti, he branched out on his own, delivering his first women’s wear collection in 1974. Armani’s designs were always influenced by menswear, and his immaculate tailoring and cutting gave his pieces a timeless air. He is famous for his deconstructed jackets, which feature a softer shoulder and a longer line.

When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.
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