So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.[2][3] Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.[4]
It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black, and gray being BIG hits. They won’t strive for anything fashionable or flashy and would prefer sweatpants, tight runner pants, and basic tees. Don’t forget the ponytail to finish it off!
Fashion designer Jimmy Choo was born in Penang, Malaysia in 1961. He used the craftsmanship he learned from his father, also a cobbler, to create some of the most coveted shoes in the world. Choo opened his first shop in Hackney in 1986 in an old hospital building. Within two years of opening his shop, Choo’s shoes were featured in an eight-page spread in Vogue magazine. Soon, Choo became the darling of the celebrity world, in particular Princess Diana, who donned Choo’s footwear seemingly everywhere she went. Jimmy Choo rose to fame for the quality and style of his handmade women’s shoes.
Full name is Jagsharan Jit Singh Ahluwalia. JJ Valaya needs no introduction. Another eminent name, a couturier from New-Delhi and has an incredible bridal collection and master of hand-embroideries! He originated the “House of Valaya” along with his brother TJ Singh, in 1992, a lifestyle and luxury fashion house. It has revived and redefined age! In 1994, Valaya became 1st Indian couture-label to have a SOLO SHOW in India. He’s celebrated world-wide in London, Dubai, NewYork, Paris, Singapore, Hong Kong and Johannesburg. It is said about him that he has combined future with past in the present. His pioneering and innovative designs guarantee that the majestic epoch of regal India will remain in power even in the present!

"The footwear update this season is the square toe; from By Far to Gianvito Rossi’s two-tone boot to neutral hues at Neous and Bottega Veneta's mule," says von der Goltz. "Wandler’s new footwear line has landed already, with the square toe a key signature detail across all styles." Add that to the fact that everyone's already wearing the trend at Paris Fashion Week and you've got yourself a very big trend in the making.

London has long been the capital of the United Kingdom fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical, British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Vintage styles play an important role in the British fashion and styling industry. Stylists regularly 'mix and match' the old with the new, which gives British style that unique, bohemian aesthetic that many of the other fashion capitals try to imitate. Irish fashion (both design and styling) is also heavily influenced by fashion trends from Britain.
Thomas Burberry was born in 1835 in Brockham Green, Surrey. Burberry opened his own small clothing outfitters in Basingstoke in 1857. At that time Basingstoke was a small country town. Nowadays, the Burberry Group is a leading global fashion brand which now sells womenswear, menswear, non-apparel and children’s wear. It is famous for its iconic trademarked check design and British heritage branding.
Thomas Burberry was born in 1835 in Brockham Green, Surrey. Burberry opened his own small clothing outfitters in Basingstoke in 1857. At that time Basingstoke was a small country town. Nowadays, the Burberry Group is a leading global fashion brand which now sells womenswear, menswear, non-apparel and children’s wear. It is famous for its iconic trademarked check design and British heritage branding.
The Italian-born Frenchman is lauded for his 20th century pieces that looked as though they were from the 25th century. As Cardin rose to fame in the age of the space race, his creations took on an air of futurism. His so-called bubble dresses had all the fixings of science fiction, combining earthly elegance with out-of-this-world colors and avant garde design. They may be wacky, sure, but Cardin’s clothes showed a freedom of expression that highlighted larger ideals, in particular the emancipation of women. The visionary designer fell out of critical favor when he attached his name to less fashionable items, from cars to umbrellas, but his futuristic, space-centric legacy will live to infinity and beyond.
He rebounded in the 60’s and 70’s, designing his own line and stunning Paris and the entire fashion world with his own brand of French elegance. However, the stress of his work led him to abuse booze and drugs; in time, the fragile designer’s health became precarious. By 1987, he was unable to fulfill his responsibilities, and allowed others to design his prêt-a-porter line.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).

Klein received his education at the renowned Fashion Institute of Technology in NYC. His Calvin Klein underwear line, as well as his array of successful perfumes, helped him to build his empire. His ability to choose the sexiest, hippest stars for his ad campaigns also revealed his tremendous savvy and perceptiveness: celebs such as musician/actor Mark Wahlberg and supermodel Kate Moss also benefited from his uncanny ability to read the zeitgeist.


The bohemian fashion style- always referred to commonly as the ‘boho’ look- can easily be described as a style that focuses mainly on wild and intricate patterns and exotic textures. They get most of their inspiration from gypsys and hippies, creating a standout finish with plenty of tie dye, geometrics, chains, fringes, and other eye-catching designs.
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