In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
In this stage only experience person who can help to improve decision making. It is really depends on whether the unfolding of a range or collection fulfils the original need or philosophy. Decisions on research, colour, design development, fabrication, silhouette, proportion, construction, prototyping and embellishment all contribute to a well considered range.

"We saw the 'army' mood return, but in a more effortless and understated way than previous seasons. A utility and combat mood was a favorite in Milan, particularly from the likes of Prada and Miu Miu, who offered full army-inspired looks. I loved Isabel Marant’s oversized styles which similarly drew inspiration with oversized vests and pocket-detailed trousers. A favourite piece had to be Stella McCartney's full khaki green jumpsuit, which looks great with an oversized jacket in the same hue and a pair of pumps," says Hsu.

Automation (6) CAD (2) Calculation (1) Career (6) Clothing (11) Color (2) Color Fastness (1) Computer (4) Consumption (10) Costing (7) Cutting (5) Cutting Machine (3) Defects (13) Denim (9) Dyeing (12) Dyes and Chemicals (2) ERP (3) Fabric (2) Fashion (8) Fashion Accessories (11) Fashion Design (9) Fashion Industry (5) Fashion Merchandising (2) Fashion Trends (2) Fiber (8) Finishing Machine (3) Garment Accessories (9) Garment Finishing (14) Garment Industry (19) Garment Wash (8) Garments Production (22) GSM (2) IE (26) Inspection (9) Knitting (8) Knitting Machine (4) Loom (2) Marker (3) Mercerizing (1) Merchandising (15) Needle (1) Pattern (8) Planning (12) Pretreatment (5) Printing (10) Printing Machine (1) Quality Control (19) Sample (3) Seamless Garment (1) Sewing (12) Sewing Machine (6) Sewing Thread (2) Smart Textiles (1) Special Garments (1) Spinning (3) Tailoring (1) Technical Textile (7) Testing Machine (2) Textile Book (1) Textile Design (2) Textile Finishing (3) Textile Industry (8) Textile Recycling (1) Textile Testing (4) Top 10 (10) Undergarment (3) Visual Merchandising (6) Weaving (2) Wool (2) Yarn (9) Yarn Count (4)

"The footwear update this season is the square toe; from By Far to Gianvito Rossi’s two-tone boot to neutral hues at Neous and Bottega Veneta's mule," says von der Goltz. "Wandler’s new footwear line has landed already, with the square toe a key signature detail across all styles." Add that to the fact that everyone's already wearing the trend at Paris Fashion Week and you've got yourself a very big trend in the making.

A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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